Chile is one of the most developed countries in Latin America, and yet its success has not prevented the development of sophisticated forms of media capture. Ties between the political and business elites, forged during Augusto Pinochet’s dictatorship (1973–1990), have endured during democratic transition, shaping the country’s public communication sphere for decades. Seminal studies indicate a powerful covert ideological influence of the elites over decision-making and occasional forms of overt corporate and state patronage (Mönckeberg 2009; Ruiz-Tagle 2011; Sunkel and Geoffroy 2002). This chapter explores what these media capture trends mean for Chilean environmental and LGBTI+ activist groups, and what they do to challenge this capture with the use of different digital media. It finds that most of these groups feel invisible, misrepresented, and damaged in the mainstream news media coverage, and use social networking sites to overcome lack of journalistic attention and create their own activist media.