This research paper is intended to examine the sociodemographic factors such as gender, age, household income, marital status, and education influence on the purchase intention of online purchasers at Bengaluru city, India. The investigation used a survey by questionnaire approach to collect the responses from a sample of 385 online purchasers in the capital city Bengaluru of Karnataka state, India. Using convenience sampling, the responses were collected from the near and dears. Anova and “t” tests were used for the purpose of testing the hypothesis. The findings show that consumers’ online purchasing intentions vary significantly across groups of different gender, age, education, and household income.