Context of Culture and Social Relationship Management in E-learning Context

The e-learning offers the opportunity to people from different cultures to interact on line in order to change their points of view and achieve a personal development. However, there is a risk of misunderstanding associated to on line interpersonal relationships. These misunderstandings have some effects on the harmony between people, the good functioning and as a consequence the learning results. This study uses Hall's theory to explore the relationship between culture and the social practices of the learners on line. Through a netnographic study of two international online learner communities, involving secondary data, Moodle communications, observation notes, and online interviews, the analysis revealed how cultural differences influence learners’ social experiences. The study emphasizes the significant impact of communication context on social orientation, personal engagement with the group, relationships with the tutor, conflict management, and communication styles. It highlights the importance of considering cultural differences to enhance the effectiveness of e-learning environments.