The Relationship Between Differentiation Strategy and the Achievement of Competitive Advantage

Participatory banks are completely different from conventional banks. They are driven by the principles of Islamic finance. When making the decision to deal with a financing modality, participatory banks use specific tools and methods different from those used in conventional banks. This article seeks to understand this process and the determinants and variables that make participatory banks very different. Otherwise, we will try to focus attention on the differentiation strategy adopted by the participatory banks as well as the role of this strategy in achieving competitive advantages. Diagnosed, the results obtained through this study show that the differentiation strategy plays a very important role in the marketing of participatory financial products in participatory banks, which gives them a competitive advantage. These results have become clear to us, both through field studies and according to the results obtained according to the outputs of the Smart PLS software.