Big Data and Management Control in Tourist Destinations

Big Data has become a determining factor in the day-to-day and strategic management of organizations. It is a new technology that offers many advantages to businesses. It enables patterns and connections in data to be analyzed. These analyses enable good decisions to be made based on exhaustive information and data. In this way, Big Data enables the analyses used by organizations to optimize their business processes and, as a result, become more efficient. Thus, management control is associated with the role of supporting data, which constitutes its solid foundation, its relevance, its reliability and can influence the main objectives of management control. This paper aims to show whether Big Data can influence management control so that it functions well and achieves the main objectives of the destination while improving its performance. The study also shows that Big Data is used at all levels; strategic and operational; of the destination for the determination of tourism strategies and the operational management of the tourism activity.