A New Model for Digital Business Ecosystem in Complex View

The analysis of a complex digital business ecosystem operating in a complex environment is problematic given the difficulties of studying a complex phenomenon. The dysfunction of the e-commerce ecosystem in the Tunisian context emerges the problem of analyzing the complexity of this digital ecosystem. This problem is confused by the obscuration of facts, the tangle of interactions and the uncertainty of the environment. This type of problem exposes difficulties in understanding and explaining a complex reality, especially since the aim is to understand this complexity without obscuring the facts of reality and without fragmenting the problem by reducing it to a few of his characteristics. This research aims to analyze the e-commerce ecosystem in complex view and proposes a new model for analyzing this ecosystem. A first partial explanation will be followed by a holistic explanation then by a complex explanation by considering the e-commerce ecosystem first as an elementary unit, then as a global unit and finally as a complex unit. The mobilization of the complexity approach promotes qualitative research while ensuring the diversity of the units of analysis. To analyze, it is useful to jointly design the entire ecosystem and its different parts as well as its environment and to highlight the dialogic of order and disorder in a way that is at once antagonistic, complementary and competitive. This research contributes to reaching a deep understanding of the reality of the Tunisian e-commerce ecosystem, but without claiming to have a complete vision of this reality.