Digital Public Communication as a Key Factor for Promoting Sustainable Development Based on Innovation in Developing Countries – Comparative Study Between the Municipalities of Spain and Regional Investment Centers in Morocco

There is widespread consensus regarding the imperative to enhance global governance, considering it a fundamental objective and a prerequisite for realizing the Sustainable Development Goals. Underpinning this perspective is a fundamental principle of good governance, which underscores the significance of a participatory approach involving a broader array of public actors and local communities aiming at fostering trust in public institutions encouraging investment and innovation, and contributing to social well-being. The proposed method is to assess the impact of digital public communication strategies implemented by public entities, thereby contributing to achieving the Sustainable Development Goals. Through a parallel analysis of two digital communication processes deployed by two government institutions, one in Spain and the other in Morocco, this comparative study highlights the importance of digital applications in government institutions, facilitating the achievement of sustainable development objectives at the level of public governance and responding more easily to the needs of citizens.