The Role of Digitalization in Entrepreneurship

Since the appearance of the Internet for the general public around 1995, our habits, approach to consumption, modes of production in a global manner have evolved significantly, which has pushed companies to begin their digitalization. The concept of digital entrepreneurship has become widespread during this last period, because it expresses the implementation of new projects, or the transformation of existing projects using digital technologies. The current business environment has also seen a major shift towards digital environments. Today, digital is profoundly changing the managerial function, customer relations are becoming digital, new technologies are appearing, and models based on sharing and collaboration are emerging. The arrival of new competitors also threatens the profitability of organizations; Generally, we are more and more connected, the objects around us are also connected, this technological evolution has been accompanied by new behaviors of Internet users, who have new expectations, access information more easily, as a result they need increasingly volatile and ephemeral Instant information, as well as extensive and constantly renewing digital services. Managerial action can be strengthened by the digital revolution; and the company can take digital as a central core of decisions and strategic positioning. This article has tried to enrich this stream of research through the treatment of 3 axes: the first axis was devoted to a theoretical model to better approach entrepreneurship and the managerial function within organizations the second axis mentioned the role of the digital revolution for the smooth running of the managerial function and finally the third axis tried to emerge the role of digital at the business level in periods of crises such as the case of covid 19. This work will be enriched by a questionnaire on Google forms and the results will be processed by SPSS software.