Application of AHP and K-Means Clustering for Assessing Digital Maturity of Companies

Numerous specialists in the integration of new technologies and practices have focused on evaluating digital transformation maturity. To effectively manage and succeed in this transformation, various studies have led to the development of tools for assessing the digital maturity of companies. Consequently, researchers and consultants have created diverse digital maturity models since the concept’s inception. These models, akin to other management methods, establish criteria for companies to align with the demands of digital transformation. The primary aim of this paper is to develop a digital maturity model for companies, grounded on an array of digital maturity factors sorted into different evaluation dimensions, including organizational, human, and technological aspects. To achieve this main goal, the paper sets two specific objectives: