Supply Chain Collaboration and Sustainability: Multiple Case Study from Moroccan Food Industry

This article examines the relationship between supply chain collaboration, sustainable supply chain and supply chain performance by providing answers to the following research question: how does collaboration among supply chain companies contribute to the performance of sustainability in the Moroccan industry? The data of this multiple-case study was collected from semi-structured interviews in three case-companies in Morocco. By examining multiple cases, the research aims to capture variations and commonalities, allowing for a more robust analysis of the research question. The findings emphasize how supply chain collaboration and sustainability synergistically reinforce each other, leading to enhanced sustainability outcomes, improved risk management, and greater overall organizational resilience. This research contributes to the understanding of how Moroccan firms leverage collaborative networks to drive sustainability, positioning them at the forefront of sustainable business practices in the global arena. The research relied on qualitative data collected through semi-structured interviews. While this approach provides rich insights, it might not capture quantitative trends or statistical relationships that can be analyzed using more extensive data sets. Managers should recognize the significance of collaboration among supply chain companies. Implementing structured collaboration strategies, such as joint planning, information sharing, and coordinated decision-making, can contribute to the overall performance of sustainable practices.