Augmented Reality Applied to the “Balneario Paso de la Danta” in Manaure Cesar, an Interactive Experience of ICT and Cultural Heritage

This scientific article focuses on showcasing the technological novelty and the post-pandemic economic impact of implementing augmented reality at Paseo de la Danta, a tourist resort located in the Cesar department. The research was conducted through a case study, analyzing the use of augmented reality in tourism promotion and its effect on generating income at the resort. The results show that the implementation of this technology has allowed for an improvement in the tourist experience, increasing the influx of visitors and, consequently, the economic income generated. Furthermore, in the context of the pandemic, augmented reality becomes a safe alternative for tourism promotion and entertainment, allowing for the economic reactivation of the sector during crisis. In conclusion, this study highlights the importance of technology and innovation in the economic and tourism development of a region, and the need to continue exploring new tools to improve the competitiveness of tourism destinations.