Memory Performance in Desktop VR Versus 2D Browser

This chapter explores the potential of desktop virtual reality in enhancing memory and learning, along with an examination of advertising evolution and online formats. Two studies, with a total of fifty participants, aimed to compare memory retention of advertisements in 3D highlighted and embedded formats, in both 2D browser and desktop VR environments. The findings suggest a distinct impact of 3D highlighting in VR contexts on memory retention compared to traditional 2D settings. This aspect holds significant importance in educational contexts, particularly as traditional e-learning is gradually transitioning towards VR-based education. In virtual educational settings, instructors can continuously present essential diagrams, making necessary information more accessible and promoting improved comprehension among learners.