Gold investments, over the previous 40 years have generally yielded strong returns. You have two options when investing in gold: digital or real. Gold has long enjoyed a treasured reputation as a store of value, a hedge against inflation, and a symbol of wealth. The objective of this study is to explore the awareness of the investors on digital, physical and Gold ETF’s investments and also to analyze the preference of the investors on gold investments. In order to obtain inclusive information about the investor’s behaviour in the gold instrument as gold ETF’s, digital gold and the physical gold in Bengaluru City, a sample size of 150 investors are selected through the random sampling method. Statistical analysis using Chi square and correlation analysis are adopted in the study. The findings reveal that digital gold is the most popular investment choice among the surveyed individuals as it is convenient than physical gold.