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The study aims to analyze how retailers’ personal and professional actions impact individual purchasing behavior by using a measurement model. The study assessed the new and original model using 12 items in an instrument that did not include demographic characteristics, with a total of 313 surveys. The results indicate that these characteristics have statistically significant correlations with individual purchase behavior. The study's findings suggest that personal effort factors have a greater influence than professional efforts on merchants with high factor loadings. Marketers can deliberately utilize these elements to promote positive individual purchasing behavior.

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Development of Framework for Determinants of Consumer Behavior by Using Structural Equation Modeling

  • 章节

  • 发表日期：

    2025年

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  • Namrata Gain,
  • Judith Gomes,
  • Nidhi Raj Gupta,
  • Piyusha Baghmar

摘要

The study aims to analyze how retailers’ personal and professional actions impact individual purchasing behavior by using a measurement model. The study assessed the new and original model using 12 items in an instrument that did not include demographic characteristics, with a total of 313 surveys. The results indicate that these characteristics have statistically significant correlations with individual purchase behavior. The study's findings suggest that personal effort factors have a greater influence than professional efforts on merchants with high factor loadings. Marketers can deliberately utilize these elements to promote positive individual purchasing behavior.