Conceptual and Operational Dilemma—A Critique between Farm and Agritourism in Kerala
摘要
Farm tourism and agritourism are often perceived as synonymous terms, yet their conceptual and operational distinctions have received limited attention in scholarly research. This study employs a critical review of literature and participant observation to explore the similarities and differences between these two concepts within the context of Kerala. Findings suggest a conceptual and operational dilemma, wherein farm tourism is depicted as more than just an idea but a lifestyle fostering connectivity between urban and rural realms. Moreover, it is identified as a catalyst for developing leadership potential among residents and offering employment opportunities for family members. The paper concludes by pinpointing existing gaps in literature between farm and agritourism, thereby highlighting the need for further research in this area.