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This research investigates the synergy between customer reviews, sentiment analysis, and marketing optimization. Through a survey of online shoppers, we explore review-reading habits, sentiment analysis attitudes, and personalized marketing impact. Our findings illuminate sentiment analysis challenges and its influence on purchasing decisions. We address nuanced sentiment expression, accuracy concerns, and trust in businesses’ utilization of sentiment insights. This study offers businesses actionable insights to harness sentiment analysis for targeted marketing strategies in the dynamic realm of digital commerce.

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Sentiment Analysis of Customer Reviews for Product Marketing Optimization

  • 章节

  • 发表日期：

    2025年

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  • B. Subha,
  • V. G. Jisha,
  • R. Haribaskar,
  • C. Shilpa Rao,
  • A. J. Excelce,
  • Divya Sajan

摘要

This research investigates the synergy between customer reviews, sentiment analysis, and marketing optimization. Through a survey of online shoppers, we explore review-reading habits, sentiment analysis attitudes, and personalized marketing impact. Our findings illuminate sentiment analysis challenges and its influence on purchasing decisions. We address nuanced sentiment expression, accuracy concerns, and trust in businesses’ utilization of sentiment insights. This study offers businesses actionable insights to harness sentiment analysis for targeted marketing strategies in the dynamic realm of digital commerce.