This article explores the potential transformative impact of integrating augmented reality (AR) technology with personalized product recommendations in the retail industry. By leveraging AR’s ability to overlay digital information onto the physical world, retailers can offer tailored suggestions based on individual preferences, past purchases, and real-time contextual cues, thereby enhancing customer satisfaction and driving sales. Through a comprehensive literature review and empirical analysis, the study investigates user experience, adoption factors, and the long-term effectiveness of AR-deep learning integration in retail settings. Findings reveal significant improvements in customer satisfaction, sales performance, inventory management, and employee productivity with the implementation of AR-Deep Learning technology. Additionally, the article presents an innovative framework that seamlessly integrates AR and deep learning models, demonstrating high accuracy in object recognition, real-time interaction, and enhanced user experience across various industries. While highlighting the study’s limitations and areas for further research, this article underscores the importance of customer-centric strategies and technological innovation in optimizing the retail experience and driving business growth.

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Enhancing Customer Satisfaction and Sales in Retail Environments: A Personalized Augmented Reality Approach for Dynamic Product Recommendations

  • Aneesha K. Shaji,
  • Siva Sankar,
  • V. R. Uma

摘要

This article explores the potential transformative impact of integrating augmented reality (AR) technology with personalized product recommendations in the retail industry. By leveraging AR’s ability to overlay digital information onto the physical world, retailers can offer tailored suggestions based on individual preferences, past purchases, and real-time contextual cues, thereby enhancing customer satisfaction and driving sales. Through a comprehensive literature review and empirical analysis, the study investigates user experience, adoption factors, and the long-term effectiveness of AR-deep learning integration in retail settings. Findings reveal significant improvements in customer satisfaction, sales performance, inventory management, and employee productivity with the implementation of AR-Deep Learning technology. Additionally, the article presents an innovative framework that seamlessly integrates AR and deep learning models, demonstrating high accuracy in object recognition, real-time interaction, and enhanced user experience across various industries. While highlighting the study’s limitations and areas for further research, this article underscores the importance of customer-centric strategies and technological innovation in optimizing the retail experience and driving business growth.