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This study aims to identify customer preferences towards banking pension schemes in India. The banking sector plays a major role in providing financial services and pension schemes. NPS and APY are one of the major schemes for securing the financial future of individuals. Understanding the customer preferences is essential for banks to identify, develop and offer pension schemes that will meet the needs and expectations of their clients. This research used secondary data. It aims to provide valuable idea for both banks and policymakers to enhance the effectiveness of pension offerings and financial planning.

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A Study of Customer Preference Towards Banking Pension Scheme

  • 章节

  • 发表日期：

    2025年

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  • S. Sneha,
  • Cherian Thomas,
  • P. C. Libeesh,
  • M. Sindhu

摘要

This study aims to identify customer preferences towards banking pension schemes in India. The banking sector plays a major role in providing financial services and pension schemes. NPS and APY are one of the major schemes for securing the financial future of individuals. Understanding the customer preferences is essential for banks to identify, develop and offer pension schemes that will meet the needs and expectations of their clients. This research used secondary data. It aims to provide valuable idea for both banks and policymakers to enhance the effectiveness of pension offerings and financial planning.