This study focuses on the vital connection of corporate social responsibility (CSR) initiatives and financial performance in the Indian alcohol business. The issue is derived from the rising public concern about the environmental and social impacts of alcohol, prompting an investigation into how CSR initiatives conducted by alcohol companies may influence their financial performance. The objective of this study is to use a combination of approaches to fully analyze the correlation between CSR investments and financial indicators, combining quantitative financial measurements with qualitative assessments of CSR activities. The present study analyses three variables like profitability, Sales and Earnings per Share (EPS). The research findings are expected to disclose the complex nature of CSR initiatives and financial performance.