Online Media Use and Risk of Cyberbullying Among Undergraduate Students of Chiang Mai Rajabhat University: Structural Equation Model

This study aims to investigate the relationship between online media usage and the risk of being subjected to internet harassment among undergraduate students at Chiang Mai Rajabhat University. The sample consists of 417 undergraduate students from Chiang Mai Rajabhat University, selected using accidental sampling. Data was collected through questionnaires. The independent variables involved in the research are age, gender, faculty of the respondents, time periods for using online media, the number of hours spent online per day, the number of devices assessing online media, and the number of activities engaged in on online media. Structural Equation Modeling (SEM) was employed to examine the associations among these variables. The results showed that the statistically significant factors that influence the risk of online cyberbully are different in each variable. Specifically, in the gender variable provided strong evidence, and very strong evidence was observed for the number of devices used to access online media. These were identified as significant factors affecting the risk of internet harassment among students.