Exploring Public Interest in Psychological Help in Russia: Google Trends Analysis

In recent years, the topic of psychological health has become more prominent in the Russian media landscape. However, available statistics provide only general estimates. In this research, we analyze the trends in search queries related to psychological help and well-being over a 10-year period (2012–2023). The main goal was to explore the dynamics of interest and to relate it to statistics on the suicide rate in Russia. As a data source, Google Trends was used as an instrument for identifying public interest. It was found that public interest in psychological help has increased over the 10-year period. Strong negative correlations between suicide statistics and search queries related to psychological help were observed.