Utilizing the Business Model Canvas for Sustainable Practices Thailand’s Food Industry Business Model: A Systematic Approach

This research uses the Business Model Canvas (BMC) from a systems approach to analyze the four main areas of the entrepreneur’s business model in the Thai Sustainable Food Industry. This study employs a quantitative, non-experimental methodology focusing on descriptive and correlational analysis. The study included 20 entrepreneurs from the Thai food business in Greater Jakarta who completed a questionnaire. This research using the chi-square test shows a dependency relationship between the four business areas and the Business Model Canvas. The research results revealed a positive correlation between the four primary components of the business model and the nine sections of the Business Model Canvas, with the following correlation coefficients: customer interface (0.669), product (0.487), infrastructure management (0.668), and financial aspect (0.675). This research recommends that although most entrepreneurs have essential to intermediate knowledge, they must continue innovating, strengthening values, and improving economic and resource planning. It is critical for business continuity. The research also encourages further evaluation of the importance of BMC in various sectors and locations within the country.