Exploring the Role of Generative AI Awareness in Shaping Student Perceptions

Artificial Intelligence (AI) has gained momentum in the fast-evolving technological world, prompting it to shape student's academic lives and the  employment market. This study delved into understanding the Business Studies students’ Generative AI (Gen AI) awareness and how their awareness has shaped their perceptions of Gen AI. The study also examined the gender differences among the students based on their awareness and perceptions. The study used a structured survey questionnaire to collect responses from students of various Higher Educational Institutions (HEIs) in the Sultanate of Oman. Research made use of a combination of descriptive and correlational research design. The objectives were analyzed using frequency analysis, descriptive statistics, chi-square test, independent sample t-test, and multiple regression. The findings indicated that the students are aware of AI in education accordingly, their perceptions are also developed. There are no significant gender differences in GenAI awareness and perceptions among the students. The multiple regression shows that GenAI awareness has influenced the students’ perceptions about GenAI except for the matter of formal education received in colleges and universities. Based on the results of the study, the academicians and the concerned authorities shall take a proactive approach toward inculcating AI in curriculum across Oman, so that it can help them academically as well as in future employment.