Designing a Digital Platform for the Umrah Ecosystem: A Conceptual Analysis and Design Thinking Approach

Over the past few years, design thinking has become an essential instrument used as a solution of being innovative in the current digital era. This research is centered on the critical issues in the Umrah ecosystem, proposing ideas on how digital platforms can be designed considering the purpose of the users and increasing awareness of the overall approach in digital platform design development. The primary purpose of this research is to come up with a design prototype that is based on Design Thinking principles for the digital ecosystem of Umrah. The proposed research methodology is qualitative, which involves the user experience’s understanding and design iteration. This research method involves case studies and field research, and interviews are the principal method for primary data collection. The outcomes provide a rich picture of the user’s needs and behaviors, which can be used for customized product design and improvement. This research enables the researchers to engage directly with the users through interviews, focus groups, and feedback sessions that follow the design thinking approach. This study greatly impacts the maturity of digital platforms and confirms that digital platforms can be employed in almost all relevant business and development areas. Suggestions for future research include focusing on feature adaptation of the platform for application in real-world scenarios and enhancement based on user feedback.