Leveraging Retail Business Outcomes: The Influence of Artificial Intelligence in ERP Systems on End Users

Enterprise resource planning (ERP) systems have been used since the 1970s for managing business operations, integration and the real-time updating of data in business modules. Artificial intelligence (AI) can be used with ERP’s capabilities, namely predictive analysis, a decision-processing system, future-oriented organisation, improved technological infrastructure, improved individual and team efficiency in IT project management, knowledge transfer among end users via consultation, competitive advantages and cost minimisation impacts on business outcomes. In this technological advancement in business, companies prefer to use intelligent systems that analyse data and automatically interpret the results for every complex business transaction. Artificial intelligent systems work together with ERP via a real-time data-processing system that enables intelligent decision-making for various levels of business leaders. This study found that the AI-ERP, external factors and project management had effects on business or project outcomes. To validate the data analysis, 471 respondents were chosen for the sample study among the 24 organised retail companies in Coimbatore, Tamil Nadu, India.