Impact of Information Quality and Customer Interaction on Fintech Adoption: A Conceptual Framework

The emergence of Financial Technology (Fintech) has revolutionized the financial services industry, offering a wide array of services powered by technology. Understanding the factors driving Fintech adoption is essential for academia and industry practitioners alike. This study investigates two pivotal determinants: information quality and customer interaction. Information quality pertains to the accuracy and relevance of information provided by Fintech platforms, while customer interaction involves user engagement and satisfaction. Employing content analysis as the methodology, textual data sourced from reputable academic journals specializing in Fintech, information quality, and customer behavior were systematically analyzed to identify key themes and patterns. The findings reveal that high information quality positively impacts customer interaction with Fintech platforms, emphasizing the significance of accurate and relevant information provision to enhance engagement. Additionally, a strong correlation between customer interaction and Fintech adoption underscores the importance of fostering interactive experiences to drive adoption rates. Furthermore, the analysis indicates that information quality acts as a mediator in the relationship between customer interaction and Fintech adoption, highlighting its crucial role in shaping consumer decisions. This study contributes valuable insights to the literature on Fintech adoption and offers practical implications for stakeholders navigating the dynamic landscape of financial technology.