Motivating Moments: Navigating Wellbeing in the Snapchat Era

This research explores the intricate connections between social media movations and social wellbeing, focusing on Snapchat users. Utilizing Structural Equation Modeling (SEM), the study investigates the impact of Social Motivation (SM), Hedonic Motivation (HM), and Utilitarian Motivation (UM) on Social Wellbeing (SW). While SM shows a positive trend with SW, just missing significance, robust and highly significant relationships emerge between SW and both HM and UM. The findings provide nuanced insights into these dynamics, highlighting the pivotal roles of hedonic and utilitarian motivations in shaping social wellbeing. Acknowledging methodological limitations, the study suggests future research directions, including deeper exploration of SM-SW dynamics, temporal aspects of HM’s influence, and practical interventions. Incorporating psychological or behavioral theories in future studies could enhance theoretical foundations. This research establishes a groundwork for understanding motivational drivers of social wellbeing, offering valuable insights for researchers, policymakers, and practitioners aiming at societal enhancement.