Business Strategies Adopted by UAE Companies

This research investigates the wide range of business tactics utilized by organizations in the power sector based in the United Arab Emirates (UAE) to navigate the ever-changing and competitive global market. By drawing upon a blend of empirical research and industry analyses, the study delves into the strategies adopted by UAE enterprises in the power sector. Many UAE power sector companies are project-based, and their organizational success depends on their business strategies. A web-based questionnaire is distributed to crucial enterprise stakeholders, and their responses are analyzed. From the analysis, it has been identified that the Focused Cost leadership strategy was widely adopted by UAE enterprises in the Power sector. Also, the study concludes that EPC companies in the power sector exhibit some of the characteristics of differentiation strategies, such as customer experiences and brand image. The analysis underscores the significance of company strategies in responding to shifting market dynamics while shedding light on the influence of government policies and regulations in shaping business strategies within the unique context of the UAE.