Exploring the Influence of Child Vlogger Content on Sustainable Consumer Choice Behavior

The meteoric rise of vloggers can be traced back to the explosive growth of social media platforms over the past decade. As social media became an integral part of daily life, vloggers seized the opportunity to create compelling and diverse content, cultivating substantial followings. Their influence has extended beyond the confines of traditional media, with vloggers now considered pivotal opinion leaders across various niches. From lifestyle and beauty to technology and gaming, these influencers wield significant impact over consumer choice behavior, driving trends and shaping the cultural zeitgeist through their authentic and engaging social media presence This study investigates the intricate dynamics of child vlogger content and its influence on consumer choice behavior, with a focus on sustainability. Exploring variables such as Content Type, Demographics of Child Vloggers, Parental Involvement, Frequency of Content Release, and Authenticity and Trust, the research employs demographic analysis and regression analysis with 300 respondents. The findings contribute valuable insights to the intersection of child vlogger marketing and Sustainable Development Goals (SDGs), emphasizing education, responsible consumption, economic growth, and collaborative partnerships. The study enhances our understanding of the broader implications of child vlogger content on shaping sustainable consumer behaviors.