Assessing Individual Intention in Adoption of Green Loans for Solar Rooftop Projects

Amidst a global surge in environmental consciousness, this study investigates the adoption dynamics of green loans for solar rooftop projects, capitalizing on the increasing awareness of individuals seeking to embrace environmentally friendly technological innovations. Against the backdrop of escalating environmental concerns, this research explores the intricate relationships between financial considerations, heightened environmental awareness, regulatory support, and access to information in shaping individual intentions to adopt green loans for solar rooftop initiatives. Leveraging a Structural Equation Modeling (SEM) approach and a sample size of 225 respondents, this study provides nuanced insights into the factors influencing sustainable financial choices, contributing to the ongoing discourse on the intersection of green financing, renewable energy, and individual decision-making. The findings hold implications for policymakers, financial institutions, and individuals striving to align their financial practices with eco-conscious initiatives to pursue a sustainable future.