E-Financial Strategies for Sustainable Development: Empirical Evidence from India

The Internet and e-commerce have headed to the development of e-banking. By using e-banking service, customers can execute financial transactions online. India is viewing growing digitisation with individuals getting better and easier access to financial services, which in turn has headed to a change in consumers’ financial behaviour as they used to deal in cash to e-wallets and Unified Payments Interface (UPI). The growth of online payments is significant for generating a more justifiable and financially inclusive India. The purpose of the study is to explore the factors affecting e-banking services. The data were collected by preparing a structured questionnaire on a Likert scale from 203 respondents from North India during September to December 2023. The collected data has been analysed using factor analysis. The study found seven important factors: quality of service, security, reliability, ease of use, trust, satisfaction and experience.