Examining the Sustainable Effects of Integrating InsurTech into the Indian Insurance Sector from a Perspective of Customer Satisfaction

This quantitative study examines the relationship between InsurTech awareness, adoption, and customer happiness in the Indian insurance industry to be a sustainable business model. Using stratified random sampling, data is collected from 324 respondents via a structured questionnaire examining constructs such as InsurTech Awareness (ITAW), InsurTech Adoption (ITAD), and Customer Satisfaction (CSAT). Variables like as marketing initiatives, ease of use, and value for money are operationalized within these frameworks. Data analysis with SPSS and SEM software use statistical techniques such as descriptive statistics, reliability analysis, validity analysis, and structural equation modeling (SEM). The results show that there are significant positive connections between InsurTech awareness and adoption, as well as adoption and customer satisfaction. Recommendations for targeted marketing campaigns, user-friendly interfaces, and sustainable tactics are explored to boost InsurTech acceptance and customer satisfaction in India.