Young Talent Development Challenges: The Characteristics of Indonesian Generation Z in Determining Their Job

Generation Z, who is born amid the rapid use of technology, forms unique characteristics and makes them more selective in determining their job compared to previous generations. This is a challenge for the government and companies to attract them to join the company’s business development in the digitalization era. This study explores the characteristics of Generation Z in Indonesia and connect these with their preferences related to working environment. This study uses a qualitative method with mixed data collection techniques including in-depth interviews and online surveys. This study shows that Generation Z selects the job based on their interests. They prefer flexible working system in terms of time and place. They have capability with updated digital technology and most of their spending is for telecommunications and leisure needs. Regarding working environment, Generation Z prefers jobs that provide an opportunity to develop a career and their characteristics are suitable with output-based working system. To develop Generation Z talents, it is necessary to have a platform that accommodates the characteristics of generation Z in building their personal branding and professional social networks according to their preferences.