The Quality of E-Learning Services and Its Role in Elevating Student Satisfaction: Is There a Gender Difference?

This study analyses the effect of e-learning service quality on student satisfaction regarding efficiency, fulfilment, system availability, and privacy at private Colleges in Yogyakarta, Indonesia. This research aims to contribute to higher education institutions providing quality electronic learning services to improve student satisfaction. This hypothetico-deductive study surveyed 459 purposively sampled students from three Muhammadiyah Colleges in Yogyakarta who used university electronic services. Survey data uses WarpPLS with regression analysis. The results showed that efficiency, system availability, and privacy significantly increased satisfaction but not fulfilment. Overall, e-service quality affected satisfaction. Among e-service dimensions, efficiency most affected satisfaction. This study supports the e-Servqual theory in education. For both men and women, efficiency, system availability, and privacy affected satisfaction. Statistically, junior and senior students were more satisfied with the efficiency and system availability. For seniors, privacy affected satisfaction more than for juniors.