Boosting Stock Market Participation Through Social Media and Fin-Tech Platforms

As a highest form of financial inclusion, stock market participation seemed to be low at present context, but digital transformation is slowly accelerating the involvement of next generation in the stock market. In order to ponder on these phenomena present inductive study has been conducted. The primary goal of this research was to construct theoretical model that explains the role of social media and fin-tech platforms in affecting the stock market involvement of the next generation. As per the key findings, stock market investment decision is eventually influenced by social media through awareness, ongoing engagement, rumours, and fin-influencers and it is also made possible by the fin-tech companies as it provides security, speedy processing, ease of use, and real-time market folio. Consequently, the adoption of social media and fin-tech platforms must be pushed in order to increase stock market participation, which is the greatest form of financial inclusion for the growth of any country’s economic standing. Overall, this study will help future researchers to establish hypotheses, theoretical frameworks, and research methodologies, as well as give a path for conducting precise literature reviews.