The Impact of Analytics, Innovation, and Digitalisation on the Requirements of the Export Manager Position

The objective of the study is to determine the variables that influence the requirements of the export manager position and the effect that analysis, innovation, and digitisation have on companies. In this study, data downloaded from Glassdoor.com will be used to perform a qualitative analysis of job descriptions of export managers in companies of different sectors and sizes. The specific job requirements will be analysed, and in particular, how explanatory variables influence. In addition, innovation, digitisation, and analytical aspects will be explored in the context of export managers. We will identify how all this affected the explanatory variables through multivariate statistical methods. The results of this research will enable companies’ HR managers and professionals to identify the key skills and competencies required to be a successful export manager, as well as influence requirements related to analytics, innovation, and digitisation, which will help companies to improve their ability to compete in global markets. This research by HR analytics has made it possible to make known the effect mainly of innovation and digitalisation on the determining variables that influence the requirements of the export manager position. This research will use Glassdoor.com as a data source to analyse requirements and trends in HR management for export.