Sustainability through Social Entrepreneurship: Examining the Role of Digitalization as a Change Mechanism

Sustainable entrepreneurship, fundamentally rooted in the principles of environmental stewardship, social responsibility and economic viability, constitutes the foundational bedrock of a fair and equitable business. This can be further expanded through innovation in products and services by developing novel approaches to solving social issues. Sustainable business cannot be realized without a digitized society that has seen people give voice to themselves to destroy existing conventions and unsustainable production issues among others and debate about them with a change mindset. This study aims to demonstrate the cost-effective synergy between digital technology integration, fostering change, and its collective impact on advancing social entrepreneurship. By showcasing how this combination not only promotes entrepreneurial endeavours but also generates additional revenue streams, this research aims to underline its pivotal role in furthering the cause of sustainability in business. Therefore, this study makes use of narrative analysis relying on personal interviews among women social entrepreneurs and aspiring women entrepreneurs of KIF (Kshamata Innovation Foundation), an NGO located in Bangalore, India. From these results, it emerges that KIF emphasizes the use of social media such as Facebook, communication technology such as WhatsApp, and entrepreneurial literacy actions aimed at improving the quality of understanding among aspirant female entrepreneurs about entrepreneurship knowledge.