A Role of Artificial Intelligence in Online Reputation Management: A Systematic Literature Review Using Prisma Methodology

Our times have entered the digital era. In this era, the digital reputation of a company is one of the most important factors for its success. Today, consumers are more often referring to online reviews and the information they can find on social networks before making a purchase decision. With this background, the possibilities that artificial intelligence can offer as an innovative solution to monitor and improve digital reputation are highly appreciated. Thus, in this paper, we will discuss how artificial intelligence plays a role in managing a company’s digital reputation and what benefits it may contribute. In the age of the digital revolution, online image and reputation have evolved into an asset that has no alternative for both individuals and companies. Every minute, millions of people are involved in online interactions, and those actions leave a trace that could greatly affect how people perceive them. In this context, using AI applications to manage and control reputations is indeed quite new and completely revolutionizes the concept of what we traditionally understood as reputation management in the digital space.