Ranking of Destinations by Domestic Tourists Using the AHP-TOPSIS-2N Method

Tourism is a very important factor in the economy of the Balkan countries. Albania has had a qualitative development of tourism, especially in recent years. In addition to foreign tourists, an important role has been played by local tourists, who explore throughout the year the natural beauty, historical attractions, and rich cuisine that this country offers. The purpose of this study is to determine the most important factors that influence the choices of tourists using the AHP-TOPSIS-2N hybrid method and to rank the four most frequented destinations in the city of Vlore according to the performance and quality offered. The results of this work would help tourist units to improve the infrastructure and services they offer by increasing competition, as well as tourists to offer a clearer view of the destinations. The attractions of the destination were the most valued in choosing a weekend destination, the least valued was its sustainability. The best alternative for tourist attractions is Dhermi Beach (A1), with a preferential value of 0.5614.