This book explores the challenges of communicating climate change in the media and does so through two main paths of conceptual, theoretical analysis—first, it delves into the outdated news valuesnews values of classic journalism and proposes the news principles appropriate for the age of climate change; second, it applies the tenets of social psychology, cultural, political and social sciences to media studies to distinguish a range of scientifically proven, emerging modes of communication on climate that enhance the engagement and empowerment of the audiences worldwide. The first part of the book corrects the obsolete news valuesnews values and the neglect of audience’s well-being; it proposes the investigation of the communication strategies and patterns that can mitigate the effects of information overloadinformation overload and audience’s fatigue with news, while proposing a move from apathy to efficacy via the means of media storytelling. The book explores the existing patterns of media coverage and its shortcomings—from fearmongering to greenwashinggreenwashing, limited climate literacyliteracy and doubt-seeding, crisiscrisis-addicted headlines and the accelerated chronotopechronotope of media communication where time and space collapse. It critically assesses the framingframing and storytelling paradigms that divert the attention from real acts of change and focus on the momentary incidents without distinguishing the underpinning pattern of events. It examines the challenges and styles of climate coverage across the world, comparing and unpicking the prevailing issues and achievements in the Global South as well the Global North in the coverage of climate-related events. The book results in the fresh and striking approaches to strengthening climate communication across journalism outlets and social media to empower citizens to engage in climate action. The second part of the book applies social psychology to the media studies and offers a grounded, pragmatic conceptualisation of climate communication. The analysis of the concepts of social proofsocial proof, self-efficacyself-efficacy, conditional cooperation, pluralistic ignorancepluralistic ignorance, social identity theorysocial identity theory, values-beliefs-normsvalues-beliefs-norms (VBN) theory theory, among others, further bridges the disciplines of social psychology, sociology, political and cultural studies, and media research to identify the styles of communication on climate that do not alienate readers but make them involved with the matter.

Introduction

章节
发表日期：

2025年

查看全文

Anastasia Denisova

摘要

This book explores the challenges of communicating climate change in the media and does so through two main paths of conceptual, theoretical analysis—first, it delves into the outdated news valuesnews values of classic journalism and proposes the news principles appropriate for the age of climate change; second, it applies the tenets of social psychology, cultural, political and social sciences to media studies to distinguish a range of scientifically proven, emerging modes of communication on climate that enhance the engagement and empowerment of the audiences worldwide. The first part of the book corrects the obsolete news valuesnews values and the neglect of audience’s well-being; it proposes the investigation of the communication strategies and patterns that can mitigate the effects of information overloadinformation overload and audience’s fatigue with news, while proposing a move from apathy to efficacy via the means of media storytelling. The book explores the existing patterns of media coverage and its shortcomings—from fearmongering to greenwashinggreenwashing, limited climate literacyliteracy and doubt-seeding, crisiscrisis-addicted headlines and the accelerated chronotopechronotope of media communication where time and space collapse. It critically assesses the framingframing and storytelling paradigms that divert the attention from real acts of change and focus on the momentary incidents without distinguishing the underpinning pattern of events. It examines the challenges and styles of climate coverage across the world, comparing and unpicking the prevailing issues and achievements in the Global South as well the Global North in the coverage of climate-related events. The book results in the fresh and striking approaches to strengthening climate communication across journalism outlets and social media to empower citizens to engage in climate action. The second part of the book applies social psychology to the media studies and offers a grounded, pragmatic conceptualisation of climate communication. The analysis of the concepts of social proofsocial proof, self-efficacyself-efficacy, conditional cooperation, pluralistic ignorancepluralistic ignorance, social identity theorysocial identity theory, values-beliefs-normsvalues-beliefs-norms (VBN) theory theory, among others, further bridges the disciplines of social psychology, sociology, political and cultural studies, and media research to identify the styles of communication on climate that do not alienate readers but make them involved with the matter.