Implications of Humanistic Marketing

This chapter considers ethical aspects of marketing. The authors examine the paradigm of humanistic marketing, which places an emphasis on ethical considerations and the welfare of individuals in the conduct of business. By referencing an extensive compilation of academic literature, this discourse illuminates the profound ramifications that can arise from implementing a humanistic methodology in the field of marketing. The objective of this study is to explicate the fundamental principles and values that form the basis of humanistic marketing, thereby furnishing students and practitioners with a solid comprehension.