The Need of Humanism and Responsible Leadership in Times of Polycrisis

This chapter starts by providing a historical account geared toward shedding light about how recent historical events have been shaping the complexity of our times. It is fundamental to understand that the evolution of different narratives has been modifying international relations and the way these international dynamics are re-polarizing the world we experience today. A world which represents important challenges at the levels of governance, ecology, equality, and inclusion. The second section of the chapter focuses on the concept of polycrisis and risk perception. Here, I contend that the public's perception of risk is intricately intertwined with how influential groups shape the international and political agenda. Consequently, the sensation of uncertainty and vulnerability to uncontrollable events arises because of constructed narratives that seek, whether directly or indirectly, to polarize and fragment societies and the entire international system. The chapter finalizes considering that a humanistic leadership approach can help to mitigate the consequences of the aforementioned problems. I focus on three main elements that by playing together with a humanistic approach could ensure durable effects on leading a paradigm shift: a humanistic approach to business education; a responsible approach to innovation; and the implementation of the principles of a H2H marketing approach.