Factors Influencing Generation Z’s Cybersecurity Practices: An Empirical Analysis

With Generation Z’s rise in technology use, recognising their specific cybersecurity risks is vital. Adopting effective cybersecurity practices is essential for their protection, yet the factors influencing these protective behaviours still need further exploration. This study proposed an adapted Theory of Planned Behaviour model, testing it with data from 123 participants. Analysis using SPSS for descriptive statistics and PLS-SEM for data evaluation revealed that knowledge and self-efficacy significantly predict Gen Z’s cybersecurity practices. Contrarily, their attitudes, awareness, and subjective norms showed no substantial influence on these practices. This research highlights the need for increased practical knowledge and efficacy in cybersecurity measures among Gen Z technology users.