Google in 2023

Google, reorganized since 2015 in the umbrella firm Alphabet Inc., grew by 2023 to become one of the world’s largest tech companies, with changes to both its governance structure and executive leadership team. As of the end of 2023 the company still had the fourth highest market valuation in the world and the second-most valuable brand. In this Part III we examine the state of Google/Alphabet in 2023, with a focus on the management model used, and compare these findings to the company as it existed in 2014.