Introduction

The average lifespan of a multinational company is about half that of a person. While human life expectancy is growing; owing to improved healthcare and better living conditions, the lifespan of companies is getting shorter. This does not have to be the case. In order to last longer and thrive better, companies need to adopt a new management model that is suited to a world of rapid, constant change. The author’s studies of Google provide a basis for formulating such a new model.