Value Creation and Strategic Management in the Era of Digital Transformation: A Bibliometric Analysis and Systematic Literature Review

The discourse on the essential factors determining the survival of modern organizations has firmly placed digital transformation in a prominent and pivotal role. Some of these elements naturally include the strategic management of organizations for value creation. This study uses a bibliometric analysis method to explore the dynamic interaction between these essential elements in the digital transformation era. This research seeks to elucidate evolving trends, emerging paradigms, and key insights related to value creation and strategic management in digital transformation by examining a wide range of academic literature. Web of Science (WoS) database is used to obtain sample documents. The analysis was conducted using VOSviewer software (version 1.6.20), focusing on the bibliographic coupling of documents and countries, which were presented as network visualization maps. Five clusters were identified, and the authors defined emerging research areas based on the information gathered.