In the contemporary dynamic business environment, the imperative for a robust analysis and comparison of business ideas has grown significantly. In this chapter, we demonstrate how the framework of drivers and enablers of circular economy can be integrated in the assessment and comparison of various business models dedicated to realising a Reuse idea. Although the assessment of an existing circular business model is demonstrated, the procedure can also be applied to the evaluation of new ideas or for comparing ideas to those of the competition.

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Using the Framework of Drivers and Enablers to Evaluate Circular Business Ideas

  • Katharina Luban,
  • Mladen Petraskovic,
  • Raphael Meyer

摘要

In the contemporary dynamic business environment, the imperative for a robust analysis and comparison of business ideas has grown significantly. In this chapter, we demonstrate how the framework of drivers and enablers of circular economy can be integrated in the assessment and comparison of various business models dedicated to realising a Reuse idea. Although the assessment of an existing circular business model is demonstrated, the procedure can also be applied to the evaluation of new ideas or for comparing ideas to those of the competition.