Use of Artificial Intelligence in the Formation of the Marketing Strategy of the Enterprise

This paper presents the resultsstages of a marketing strategy where various artificial intelligence tools can be employed. A comprehensive analysis of using artificial intelligence tools in shaping a company’s marketing strategy indicates its significant impact and prospects in the marketing domain. Integrating artificial intelligence into marketing processes enables businesses to enhance the level of personalization in offerings to customers, automate competitive analysis processes, and respond quickly to changes in the market environment. The research concludes that the use of machine learning algorithms allows businesses to optimize advertising campaigns, forecast demand, and determine optimal pricing strategies. The study results in the introduction of the profession of an AI marketer, which can be considered a transformation of the traditional marketing profession in the context of utilizing artificial intelligence and other digital technologies.