B2B E-commerce in Europe

Nowadays, electronic commerce has created many opportunities not only for companies but also for consumers. E-commerce is used a lot today and it is assumed that its use will increase in the future as well. Companies use e-commerce in order to sell their products or services and generate as much profit as possible. Business-to-business (B2B) – describes the electronic exchange of products, services and information between businesses. B2B operation refers to business transactions between businesses, such as manufacturers selling to distributors, wholesalers selling to retailers, or companies providing services to other companies. In the future, around 85% of B2B sales interactions between suppliers and buyers will take place in digital channels.