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Social Media and Marketing Worldwide

  • Branislav Dudić,
  • Alexandra Mittelman,
  • Jaroslav Vojtechovský

摘要

Social networks are one of the most used medium of the internet marketing communication, by means of which companies influence the decision making in consumer behaviour of the big group of people around the world. Social neworks have become by gradual technological progress very important medium in the field of marketing communication of companies operating in all sectors of economy. Social networks are able to influence big amount of people in short time and new product that is introduced will be come world wide known. The expression digital marketing is connected to the newest information technologies as following: computer and mobile communication. Facebook, Youtube, WhatsApp, Instagram etc. Belong among the most used social networks.